Hey! I’m Alex Parr, Mortage Adviser &…

Your Friend
in home finance

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Whether you’re a first-time buyer, next-time buyer or looking to re-mortgage, I’m here to support and guide you through the minefield of mortgages.

Rest assured, I’ll deal with your unique circumstances in a personal and professional way, with me you’re guaranteed to have a friend in home finance for life.

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What I offer

Helping you turn keys, not pages of paperwork.

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I see the full picture,
not just the payslips.

Think getting a mortgage when you’re self-employed is impossible? Think again.

Every self-employed journey is unique—whether you’re a sole trader, a company director, or transitioning to a limited company. Maybe your income looks low on paper, but your profits are strong. Whatever your situation, there’s a lender out there for you.

I love a challenge, and with access to a wide range of lenders, I’ll find the right fit for your circumstances.

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Finding solutions where others see roadblocks.

Been turned down for a mortgage with no clear reason why? Don’t worry—it doesn’t mean you can’t get one.

Every lender has different criteria, and that’s where I come in. Whether you have a low credit score, past financial challenges, or unique circumstances, I know which lenders are open to saying yes.

With access to a wide range of specialist lenders, I’ll find the right mortgage for you—because everyone deserves the chance to own a home.

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The journey to your first home, made simple.

I love helping all my clients, but I know buying your first home can feel overwhelming. Don’t worry— I’m here to guide you every step of the way.

From your first appointment to getting the keys, I’ll make the process simple, stress-free, and exciting—just as it should be.

I also specialise in:

More Choices, Better Options

If your deal is ending, you need extra funds, or you're consolidating debt, choosing the right mortgage is important. I’ll guide you through your options and find the best fit—stress-free.

Turn Property
Plans into Reality

Want to keep your current home or grow your property portfolio? Whether you’re investing personally or through a limited company, I’ll help you explore your options and find the right lender for your needs—without the jargon.

Peace of Mind Starts Here

Life is unpredictable, but the right insurance can give you peace of mind. Whether it’s illness or injury, we’ll help you find tailored coverage to keep you and your family financially secure—no matter what comes your way.

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Client Success Stories

The Proof is in the Praise

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    I’ve had the pleasure of working with Alex a couple of times now and I couldn’t be happier with the experience! From the very beginning, Alex has been incredibly knowledgeable and patient. Alex takes the time to explain everything in so much detail AND the way she chases up all the info is second to none! I highly recommend Alex to anyone looking for reliable, professional advice! My only regret is not finding her sooner to do our first mortgage!

    Amber Whalley – Buy to Let Remortgage

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    This is the first time using Alex and I must say how professional; efficient and responsive she has been throughout the process. She was very clear with my options giving me a full breakdown of each product. I would highly recommend Alex, she is fantastic at what she does. Thank you again xx

    Samantha Bilsbury – Buy to Let Remortgage

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    Alex is amazing at what she does. I don’t know what we would have done without her as first time buyers, she was always on the other end of the phone to advise and help wherever she could. She is an absolute star and so helpful and informative. Thank you Alex for everything, we are very grateful 🤍 xxx

    Nadia Whalley–Parrell – First Time Buyer

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    Alex was absolutely amazing in dealing with our remortgage. We had a tricky case as we needed a Transfer of Equity and had complex circumstances. As a conveyancer with many year’s experience in property I had high expectations and Alex exceeded all of them. I would happily recommend her to anybody. Thanks so much for all your help Alex x

    Lauren Rampling – Remortgaging

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    Alex is absolutely fantastic! She is so efficient and nothing feels too much to ask. She feels more like a friend than a mortgage adviser. We have used Alex twice now, for my first mortgage in 2021 and now for my joint mortgage with my partner (who has had a bad credit score in the past.) If you’re worried about whether you’d be accepted for a mortgage, Alex is the person for you!!! Would highly recommend, thank you so much again xxx

    Charly Billington – Homebuyer

Let’s get started

No Stress, No Jargon. Just Friendly Advice.

Whether you’re ready to get going or just need some friendly advice. I’m more than happy to help.